Vicks has unveiled a fresh campaign for its Vicks Two-in-one Roll-On Inhaler, featuring South Indian actress Samantha Ruth Prabhu alongside Vicks brand ambassador and Bollywood superstar Ranveer Singh. In the film, Samantha, portraying a police officer, intercepts a visibly unwell Ranveer who is breaking a traffic signal. When questioned, Ranveer expresses difficulty focusing due to a runny nose and headache. Samantha offers him Vicks’ inhaler with a two-in-one advantage, providing instant relief from a blocked nose and headache.

The campaign cleverly illustrates how individuals struggle to concentrate on daily tasks when dealing with a headache and blocked nose. Speaking about the campaign, Vicks’ Brand Ambassador Ranveer Singh remarked, “I resonated with the concept behind this campaign, and collaborating with Samantha for Vicks was fantastic. We all experience a blocked nose and headache amidst our busy schedules, and dealing with both symptoms simultaneously can negatively impact our focus. The Vicks Two-in-one Roll-On Inhaler is not only intelligent but also convenient to use, likely becoming a staple for many of us.”

Samantha Ruth Prabhu, expressing her association with Vicks, said, “My family and I have been using Vicks for as long as I can remember, making this campaign a perfect fit for me. Through this film, we aim to convey that Vicks’ Two-in-one Roll-On Inhaler is a practical solution for managing cold and headache, even when you are away from home.”

Sahil Sethi, Category Leader, Personal Healthcare, Procter and Gamble Indian Subcontinent, added, “In India, Inhalers have long been synonymous with Vicks. We are thrilled to have Ranveer and Samantha collaborate for the first time to highlight the dual benefits of Vicks’ Two-in-one Roll-On Inhaler in providing relief from both a blocked nose and headache.”