Over the past few weeks, Anupama’s rhetorical response, “Aapko kya?” , to her ex-husband’s inquiries about her life and decisions has taken social media by storm. This comeback has proliferated with over 120k reels on Instagram alone, in addition to numerous videos on YouTube, Facebook, and Twitter featuring this iconic dialogue. The Delhi Police has even integrated her dialogues into public awareness and service campaigns, while Bollywood luminaries like Janhvi Kapoor and Vidya Balan proudly emulate her. Fan pages of major stars like Shahid Kapoor express their adoration by creating videos centered around her famous lines. Notable TV personalities such as Urfi Javed, Mahhi Vij, Charu Asopa, Simran Budharup, and Aishwarya Sharma Bhatt have also jumped on the trend.

According to research data from Ormax Media, Anupama has consistently been the most beloved character in Hindi entertainment for the past 10 months. Her monologues, especially one where she discusses prioritizing her family at personal costs and anticipating a change, became viral topics on social media earlier this year. The line “Ab mera har kadam khud ke liye uthega” (Now, every step of mine will be for myself) resonated with millions of women who applauded, swore by, and adopted it in their lives, emphasizing self-worth.

The nuanced portrayal of romance between Anupama and Anuj, a couple in their 40s, has struck a chord with the audience. The hashtag #Maan, representing the cherished couple, has amassed nearly 700k Instagram posts. According to BARC data, the TV show has maintained its number one position for an impressive 94 weeks and counting. Approaching its 115th week on air, Anupama’s popularity seems destined to soar even higher, with viewers connecting deeply with her journey as if it were their own.