Bharat Media Group (BMeG) has been selected as the Agency of Record (AOR) for Super4, an innovative Indian fantasy sports platform owned by Techjeux Private Limited. BMeG is entrusted with the comprehensive strategy and media responsibilities for Super4, encompassing creative, performance, and experiential marketing, as well as media planning and buying across both traditional and digital channels. The mandate extends to Out-of-Home (OOH), cinema, and Public Relations (PR).

Expressing his views on the collaboration, Rohit Bansal, Founder & Director of Super4, emphasized the need for a partner that shares the brand’s passion and enthusiasm for crafting an innovative and impactful brand strategy. He acknowledged BMeG as a dynamic and vibrant brand that comprehends the challenges and realities of the market. He believes that, leveraging their market expertise, BMeG will creatively shape Super4’s ideas and effectively connect with the target audience.

Anand Charles, Chief Executive Officer of Bharat Media Group, highlighted the opportune timing of the partnership with Super4, coinciding with the transformative phase of the online gaming industry in India. With nearly 420 million online gamers in the country, the sector is considered the next sunrise industry. Charles expressed delight in being the AOR for a homegrown online gaming brand, emphasizing the significant growth potential fueled by the younger population and easy access to affordable data. He added that as Super4’s growth partner, BMeG aims to carve out a distinctive brand identity in the dynamic Indian e-gaming market by focusing on visibility, awareness, and fostering media engagement for business growth.